I perform two main types of communication audits, and both are important to assure that your efforts are consistent, effective and in support of your general business or organizational goals.

• Website Assessment: A website assessment is a review and critique of your Internet presence, with the goal of identifying areas for improvement to better meet your own corporate needs, as well as the needs of your target audience. Click here for more information on the process, as well as three already-conducted sample assessments.
  
  
• General Communication Audit: I take a step back and look at your business plan, vision, mission and objectives, and then I gather up everything you currently use or have produced in the near past, all with goal of finding opportunities for improvement and streamlining.

Here's what I look at:

• Are you speaking in the language of your audience?
• Does your collateral truly reflect your mission and corporate philosophy?
• Do your activities have continuity with one another?
• Are you duplicating efforts or missing the boat in other areas?

Give me a call or send me a note and we can discuss your specific concerns.