Think quality: not quantity.
Anything can be news. Even your product, your company, your ideas or your people. All it takes is a little imagination and a solid understanding of how things work.
The mainstream and business media rely on communication between governments, business, individuals and special interest groups. As a business, you can take advantage of the media's need for content and get widespread exposure for a fraction of the cost of advertising.
When you issue a news release, your story may or may not get picked up. How will you know? And even if your company is featured on the front page of ROB the next morning, how can you be sure it will present you in a favourable way?
You need a strategy. You need a plan of action.
Ryan Creative Communications helps organizations manage their media relations in these key areas:
- media positioning strategies
- key message development
- media kit preparation
- news release research and writing
- news release distribution
- story pitches
- publicity
- media buys (for advertising)
Successful media campaigns often realize phenomenal returns-on-investment.
Get in touch and we'll have a chat.
steve@ryancreative.com