Part Four: Corporate and product-level key messages (excerpts)
ACME currently uses two key messages:
- Success through client-centred solutions
- Unique solutions for unique clients
Although extremely important and meaningful at a philosophical level, both of these phrases are not specific enough to convey the message you want your audience to hear. It is proposed that we adopt one new key message for use as your official tagline - and corporate theme - and then create website page/category headers to accompany each aspect of ACME's offering.
ACME business philosophies
- The activities of any one part of an organization will have an impact on all parts of the organization - directly or indirectly
- Every action undertaken by any organization will ultimately impact the customer
Proposed corporate taglines
