This report is divided into six main parts:

• What is ACME?
• Assessment of existing material and recommendations for future collateral development; designed to assure continuity and to enhance ACME's professional image
• Detailed website assessment
• Corporate and product-level key messages/taglines
• New website outline: reorganization of ACME's product and service offering so they fit with this new messaging approach; this will help to clearly position ACME as experts in helping clients improve their organizational effectiveness
• Recommendations

Part Six: Recommendations

ACME should develop a thorough communication strategy and plan; one that covers all of your marketing-communications activities

Because of the nature of ACME’s business, there is an opportunity to raise the profile of certain partners in terms of being regarded as industry experts; consider developing a partner profile strategy to get them known in the community, as reporter-resources, and speakers at trade-associations. This approach will enable ACME to develop a media relations strategy and this should be a part of a communication plan.

There is an opportunity for ACME to create a Press Room on their site – which would also include your Upcoming Events, and a What’s New section and Industry News of relevance to your client-base; however, the groundwork needs to be put in place first (groundwork is the ‘reason’ for having a press room)