Part Four: Recommendations
Websites are living-breathing entities and as such, they need to be constantly monitored, assessed and reworked to better fit with market trends and one's own business strategy.
The following recommendations are a culmination of many of the issues that were mentioned in the individual page critiques - but with an ultimate focus on elevating the value of ACME Media.com for both its owners and its customers.
Home Page
Restructure the entire page/approach so that it is more applicable to all audience groups - using the following components:
- Branding
- Intro message/description
- Toolbar
- MediaRooms (each should be current and have an abstract or descriptor)
- Benefits (for journalists and business managers)
ACME Media branding + tool bar: keep it as minimal as possible (especially height-wise); go to 100% if you can; and consider going with the following revised set of links:
- MediaRoom
- About Us
- Services
- Rates
- Resources
- Contact Us
Add new intro message that clearly describes who and what ACME Media is (I proposed a sample message)
Other Recommendations
